Mine's the 27th as well and I find most people are too busy recovering from Christmas/gearing up for the New Year. My Jack always makes a big deal of it but a lot of my friends just combine it with Christmas or New Years and, honestly, I don't mind. I've grown to realise I can't be selfish about people not making a big fuss over me, two days after or a few days before a big celebration. It gets included just not celebrated in its own right, I guess.